Reaching a $24M+ revenue run rate in less than 2 years, PROVEN is preparing to launch a new wave of game-changing products.
PROVEN launched a global, democratized public offering for unaccredited investors - now anyone can become a shareholder in PROVEN.
The power behind PROVEN is our award-winning Skin Genome Project™ database, which uses the wisdom of 4,000 scientific papers and 25 million consumer reviews to understand what works for customers.
$24M+ revenue run rate in less than 2 years. Healthy unit economics and ability to acquire users efficiently; every customer acquired pays for themself in the first months.
Personalized skincare is just the beginning. Supplements, hair care, body care, cosmetics, and baby care products are all part of PROVEN’s plan to expand into multiple wellness categories.
Skin is your body’s largest organ; why don’t we treat it like such? When you have issues with a significant organ in your body, a doctor doesn’t prescribe you the most popular treatment, and your specific needs determine your treatment plan. While medicine advances rapidly and moves towards personalization, skincare is still stuck in the antiquated one-size-fits-all method.
Products are designed to serve everyone, yet individuals have differentiated needs that change throughout the year and evolve throughout their lives. No one should have to experiment on their skin.
Traditional skincare companies produce a handful of SKUs to address the lowest common denominator. At PROVEN, we offer 4,500 product permutations for every individual need.
Our data-driven approach drives results not only in terms of customer satisfaction (more than 14,000 FIVE star reviews!) but also in independent, third-party clinical testing. Clinical studies¹ have shown PROVEN skincare to be effective for anti-aging, hyperpigmentation concerns, and increasing softness, glow, and radiance of skin.
bright, radiant complexion
effective against effects of age
PROVEN has experienced outstanding growth, growing from $0 to $24M+ revenue run rate in less than 2 years.
Customers added in 2020
of Customers Are Subscribers
Average Order Value
Revenues Have Been on a Consistent Upward Trajectory During 2021
Healthy unit economics and efficient acquisition costs show an excitement and a need for the customized wellness that PROVEN provides.
We are a data-driven organization inside and out. From the awards for our team and company to our process and science, data and technology are at the heart of everything we do.
We are a data-driven organization inside and out
Everything useful on the web—from research papers to consumer product reviews to Instagram comments—feed our algorithm.
Proven is more than just skincare. We are a fully scalable, customizable wellness brand. Our path doesn't stop here; we are expanding across multiple categories and bringing personalized wellness into the 21st century.
We are the only customized brand that is laser-focused on the luxury category (and happens to be run by women of color).
We have a 2+ year head start on big data, consumer awareness, acquisition & retention strategy, & manufacturing capability.
We have developed state-of-the-art artificial intelligence, which allows us to meet the needs of high-level customization at significant scale.
Truly Personalized Care:
Expanding across multiple wellness categories
Evolved from a personal mission to find the world's most personalized skincare, Dr. Amy Yuan’s research showed personalization could solve the biggest problem in the industry. The Skin Genome Project™ helps us tailor-make every proven formula for every skin.
Using your answers to our Skin Genome Quiz, our database instantly sifts through this incredible amount of information to select the best ingredients for your skin.
PROVEN skincare is formulated by Stanford dermatologists and skin scientists using cutting-edge, scientific, and clean ingredients. Cofounders, Ming and Amy, combined their business and data science backgrounds to disrupt the $155B skincare industry.
“We expect doctors to attend to our unique health needs, yet the care of our skin remains a traditional, one-size-fits-all customer experience.”
“I was tired of not finding what works.”
"As a data scientist and physicist, I could no longer stand the lack of data, cutting-edge technology and evidence in the care of our body's largest organ - our skin. So I had to start a whole new kind of skin health company."